Pre-Conference Day

This workshop puts growers on stage and at the center of the conversation. Designed as a two-way dialogue between farmers and the agbiotech community, it creates a space to listen, learn, and align around what works in practice. By grounding biological innovation in grower economics, decision-making realities, and field experience, this session aims to close the gap between expectations and performance, translate complex science into practical value, and strengthen long-term relationships that support both profitable farms and sustainable production systems.

• Understand grower perspectives on biologicals by hearing directly from farmers about on-farm experiences, challenges, decision drivers, and definitions of success
• Evaluate biological solutions through the grower’s economic reality, including input costs, margins, risk management, record-keeping limitations, and return on investment
• Identify effective approaches to on-farm evaluation of biologicals, including simple trial design, performance tracking, and decision-support tools that fit within existing farm operations
• Recognize adoption barriers and opportunities across the manufacturing-to-grower pipeline, including formulation, delivery, education, and communication challenges among growers, distributors, and manufacturers
• Share practical knowledge on applying biologicals effectively, including soil biology basics, product handling and compatibility, and application timing aligned with plant physiology

This workshop focuses on building trust through grower-verified, data-backed insights that separate credible solutions from unproven claims in the agbiotech market. By grounding innovation in real-world performance, participants will learn how to strengthen market credibility, support healthier crops, and build lasting relationships with growers.

• Identify key barriers to biological adoption, including trust, performance consistency, economic pressure, and market saturation
• Understand best practices for generating and sharing grower-verified, localized data that clearly demonstrates product performance
• Learn how to differentiate credible biological products through rigorous testing, regulatory credibility, and validated proof points
• Improve communication of where, when, and how products perform to better align grower expectations with real-world conditions
• Explore collaborative approaches to data generation, education, and consistent messaging that strengthen grower trust and market confidence