The market for biological products is flooded, and skepticism around their efficacy continues to grow. With many products lacking robust data or clear validation, it’s crucial for manufacturers to prove that their biologicals deliver consistent, measurable results. This workshop will explore how to navigate the challenges of validation, address skepticism, and communicate the value of biological products to growers and other stakeholders. Join to gain practical strategies for assessing the real-world effectiveness of microbes, ensuring your product performs as expected in the field before scaling.

• Learn how to validate the mode of action of biological products to build credibility and trust with growers
• Discover the importance of third-party data and independent testing to overcome skepticism and differentiate your product
• Understand how to showcase clear and robust evidence to support product efficacy and performance consistency
• Gain insights into how to tackle the challenge of market saturation
• Understand the importance of multi-year trials and consistent performance in proving the long-term value