Christopher Wooley
Brand Portfolio Manager Wilbur-Ellis Holdings Inc.
Chris Wooley is the Specialty/Active Portfolio Manager for Wilbur-Ellis Company. In this role he helps develop new EPA registered products and manages the existing EPA registered products approved for conventional and organic production in the Wilbur-Ellis Company Branded Technology and Branded Solutions Team. He graduated from the University of Wisconsin-Madison with a B.S. in Agronomy and a B.S in Soil Science, and Iowa State University with a M.S in Agronomy Crop Production and Plant Physiology with a focus on Weed Science. Prior to joining Wilbur-Ellis Company, he has held product management, marketing research, marketing communications, sales and technical development roles within agricultural basic manufacturers, distributors and retail companies for North America.
Seminars
- Exploring fermentation and formulation approaches for peptides, metabolites, and other emerging biological technologies
- Developing synergistic products combining microbes with nutrients, stimulants, or novel biological actives
- Innovating out-of-the-box production and formulation models, including miniaturized manufacturing, energy-efficient systems, and circular-economy approaches
- Identifying the most common scale-up, manufacturing, and market-entry failures seen in commercial programs
- Aligning formulation, production, and field performance with buyer expectations and regional constraints
- Differentiating products in crowded markets by targeting unmet needs and defensible value propositions
