Will Wright
Chief Operating Officer CHONEX
Will Wright is the Chief Operating Officer of CHONEX. He is responsible for driving commercialization of our products designed to rebuild the microbiome of soils. With a background in innovation across health, sustainability, and financial services, Will has built and scaled new ventures at companies like Protective Life and Pack Health, which was acquired by Quest Diagnostics. He brings a systems-thinking approach to validating solutions that improve life and land.
Seminars
- Exploring the pros and cons of synthetic vs. naturally sourced biologicals and combination vs. single-strain products
- Managing risks of contamination when scaling up microbial diversity in formulation
- Evaluating whether less is more to achieve targeted success
The market for biological products is flooded, and skepticism around their efficacy continues to grow. With many products lacking robust data or clear validation, it’s crucial for manufacturers to prove that their biologicals deliver consistent, measurable results. This workshop will explore how to navigate the challenges of validation, address skepticism, and communicate the value of biological products to growers and other stakeholders. Join to gain practical strategies for assessing the real-world effectiveness of microbes, ensuring your product performs as expected in the field before scaling.
- Learn how to validate the mode of action of biological products to build credibility and trust with growers
- Discover the importance of third-party data and independent testing to overcome skepticism and differentiate your product
- Understand how to showcase clear and robust evidence to support product efficacy and performance consistency
- Gain insights into how to tackle the challenge of market saturation
- Understand the importance of multi-year trials and consistent performance in proving the long-term value
