Conference Day One, February 28, 2024
8:00 am Registration & Morning Coffee
8:50 am Chair’s Opening Remarks
Strategize Unique Commercial Approaches to Meet Grower & Partner Expectations
9:00 am Finding Your Unique Place Within the Rapidly Expanding Market to Differentiate from Competitors & Win Growers’ Interest
Synopsis
- Understanding how to effectively work with the microbiome to inform product development and commercialization
- Utilizing unique technologies to portray value to growers and de-risk product commercialization
- Adopting a technical perspective on product compatibility to ensure products perform optimally in the field along with biologics and fertilizer
9:30 am Refining Your Business & Go-to-Market Strategy to Make Your Debut into the Market Unique & Gage Commercial Interest
Synopsis
- Planning for short market entry and efficient marketing to get ahead of costs and reduce spend
- Optimizing cost of goods to de-risk your product in light of future regulatory approval and grower adoption
- Identifying the right time to launch your MVP in order to ensure quality products reach the market in adequate timeframes
10:00 am Challenges in Characterizing Product Performance in Multifactor Environments
Synopsis
- Exploring how characterization of the whole-plant impact of modern agricultural treatments requires study of both the phyllosphere and the rhizosphere
- In each case these “spheres” interact with abiotic and biotic factors in a dynamic and interactive manner
- Discussing how classical measurement methods combined with modern molecular techniques can provide deep insight into product impacts but major challenges remain
10:15 am Panel Discussion: Navigating Successes & Challenges in Boosting Grower Adoption for Consumer- Ready Product Success
Synopsis
- Unpacking grower priorities: insights into yield, diversity, and ROI to identify what good looks like
- Harnessing targeted data: illuminating soil microbiome insights for product-soil compatibility and grower satisfaction
- Investigating data needs: weather, soil, and crop variability for technical proficiency and concept validation
10:45 am Morning Break & Speed Networking
Synopsis
Take this chance to network with your peers over morning refreshments
Discussing Current Regulatory Horizons to Streamline the Approval Process
11:30 am Addressing EPA Expectations & Requirements for New Products to Provide Clarity & Minimize Time Spent During the Regulatory Process
Synopsis
- Understanding critical vs non-essential measures to be taken to uncover and prove product safety to minimize go-to-market delays
- Outlining the status of the incomplete EPA guidance document to provide latest insights and minimize uncertainty before your products hit the market
- Homing in on data quantity requirements and strategy to be confident in what to present to regulators and plan accordingly
12:00 pm Today’s Building Blocks – A Foundation for the Future
Synopsis
• Exploring the effectiveness of product performance is key
• Finding the best fit for product use in various cropping systems is essential
• Helping define a solid strategy to build upon is vital
12:10 pm You Asked, We Answered: Discussing Updated USDA Changes Based on Feedback to Prevent Stagnancy in the Approval & Go-to-Market Process
Synopsis
- Outlining the status of the new microbial regulatory initiative to help guide what the future may look like for new products on the market and plan investments
- Addressing changing modifications to diagnostic tool permits to encourage confidence with resources and quicken approval on certain tools
- Explaining data requirement changes to build a structured approach to regulatory approval and minimize uncertainty
12:40 pm Panel Discussion: Universality: Becoming More Aligned with the Regulatory Process to Enhance Clarity & Accelerate New Product Pipelines
Synopsis
- Sharing latest insights on the registration process to shorten go-to-market time and reach consumers quicker
- Addressing labeling requirements and transparency in labeling to encourage customer loyalty
- Sharing data-driven insights on new products and regulatory practices to inspire your regulatory and go-to market strategy
1:30 pm Networking Lunch
Identifying Innovation Within Application to Meet Current Consumer Requirements
2:30 pm Exploring Generation & Communication of Relevant Data from a Retailer’s Perspective to Streamline Commercialization
Synopsis
- Navigating preferred methods for conducting field trials for biological and fertilizer combinations for retailer compliance
- Navigating the manufacturer-distributor-grower dynamic to communicate results in effective ways
- Identifying which data factors other than efficacy are needed to build distributor confidence
3:00 pm Case Study: Exploring Seed Coating Applications & Developments to Enhance Productivity & Performance at Early Stages of Crop Life & Achieve ROI for Growers
Synopsis
- Ensuring product compatibility during a dry powder and liquid seed coating application approach to promote ease of use for growers and boost commercials
- Identifying alternatives to talcon graphite for row crop applications to ensure productivity of your biologics meet farming standards
- Exploring a unique packaging approach in protecting your biologics to maintain quality standards from delivery to application to meet consumer needs
3:30 pm Afternoon Break
Eradicating Technical Bottlenecks in Product Performance to Obtain Consistency in the Field
4:15 pm Case Study: Exploring Plant & Soil Microbial Responses to Treatments to Pin-Point Successes & Inform Future Products
Synopsis
- Undertaking realistic trials incorporating real-time treatment applications with biologics to remove bottlenecks from living organism
- Learning how to broaden the scope and flexibility of your treatments to be adaptable, prepare for unexpected performance and ensure quality is maintained within weather conditions
- Addressing how to broaden the scope of your experimentation to remove bias and deliver results that exceed grower expectations
4:45 pm Designing a Strong & Cost-Effective Field Trial Program & Presenting Results with Transparency to Minimize Spend & Fulfil Grower Demands
Synopsis
- Learning what’s required for soil types, locations and seasons to gain the upper hand on field trial variability ensure grower support
- Identifying tools to be leveraged to inform large-scale statistical data analysis to ensure relevant information is portrayed to farmers and partners in a timely manner
- Addressing field trial quantity requirements to ensure that a balanced approach is taken towards product testing and achieve grower compliance